This week, the Cabinet official in charge of implementing the president’s train wreck of a health care law “lamented that the Obamacare roll-out would not have the kind of marketing budget available for a new Apple product or Hollywood movie.”  Here’s what Health and Human Services Secretary Kathleen Sebelius said:

“…we won't have the kind of resources that Apple had when it rolled out their iPhone and iPad.  We'd love to have that.*  We'd love to have the money that a movie studio has when they're about to launch a new hit over the course of several months.”

*Well, the administration DOES have that:  it has “scraped together” $1.25 billion to implement and sell the law – about 10 times what a studio spends on marketing a movie and about 10 times what Apple spent on marketing the iPhone the year it came out.

Still, you can already see the administration’s excuse coming.  It will say more marketing could have saved the day, but the problem isn’t a lack of Madison Avenue – it’s too much Pennsylvania Avenue, too much of the one-more-Washington-PR-push-will-do-the-trick  mentality.  It’s (still) not the message – it’s the policy.  Because before there was ObamaCare, before there was an Obama administration, there was a simple promise: elect me, the candidate said, and I’ll “bring down health care costs by $2,500 for the typical family.”  Here’s what the typical family is reading today:  

  • “Ohio health care premiums could increase 40 percent with ObamaCare” (Logan Daily News, 8/7/13)
  • “S.C. Health Insurance Rates Expected to Go Up 50-70%” (WLTX News, 8/5/13)
  • “In California … middle-income residents could see individual health premiums increase by an average of 30 percent” (Associated Press, 7/19/13)
  • “Obamacare in Georgia: Sticker shock” (Savannah Morning News Editorial, 8/1/13)
  • “National health care overhaul apt to push up costs” (Boston Globe, 7/17/13)
  • “Florida insurance officials: Rates will rise under Obamacare” (Associated Press, 7/30/13)
  • “State says Obamacare will force 72 percent increase in individual insurance plan rates” (Indianapolis Star, 7/19/13)
  • “Obama boasts of health care savings, but costs likely to rise for many” (McClatchy, 7/18/13)
  • “Health-Insurance Costs Set for a Jolt” (Wall Street Journal, 6/30/13)

So maybe Secretary Sebelius would “love to have” more taxpayer money to market ObamaCare, but many families would just like to have a health care law that actually lowers health care costs as promised.  That’s why “it’s time to repeal the law,” Speaker Boehner said last week,” and take a step-by-step approach to health care reform that begins with lowering costs and protecting jobs.”  Indeed, President Obama has already signed seven bills that repeal or defund parts of his health care law – he should sign more.  Now that would be a summer blockbuster.